UX DesignUI DesignProduct Strategy
Grab Super App Experience
Redesigning the Grab super app experience to create seamless transitions between services.
Industry
Technology
Location
Singapore
Year
2023
The Challenge
Simplify a complex multi-service app while maintaining brand consistency and improving user satisfaction.
Our Approach
We conducted extensive user research across Southeast Asia and developed a unified design system that scales across all services.
The Outcome
The redesign led to a 45% improvement in task completion rates and a 35% reduction in customer support tickets.
+45%Task Completion
-35%Support Tickets
4.8★App Rating